InvestorCOM Adds Competitive Intelligence Capability to ShelfMonitor

ShelfAnalyzer™ empowers firms to establish a best interest product shelf in support of regulatory requirements.

Toronto, ON, April 15, 2021 – InvestorCOM, the leading provider of regulatory compliance software and communications solutions for the financial services industry, today announced the availability of a new competitive assessment capability within ShelfMonitor, InvestorCOM’s product shelf management tool.

ShelfAnalyzer™ empowers wealth management firms to easily evaluate how their products, including mutual funds, segregated funds, ETFs, equities, liquid alternatives, and variable annuities, stack up against their peers using key cost, ri­­sk, and return characteristics. For each product, ShelfAnalyzer generates a Peer Rating which enables firms to intelligently assess the competitiveness of their shelf.

This new capability is particularly well-suited for Canadian wealth firms as the Client Focused Reforms (CFRs) December 31 implementation deadline approaches. The KYP obligation requires firms to take reasonable steps to ensure the securities or products made available to clients have been periodically assessed, approved, and monitored for significant changes.

Firms that use InvestorCOM’s ShelfMonitor and ShelfAnalyzer technology can automate the processes required to meet these requirements.

In the United States, meeting Regulation Best Interest requirements start with the products a firm makes available to investors. ShelfMonitor and ShelfAnalyzer provide firms with confidence that the products they recommend to clients have been adequately assessed and monitored for change.

“ShelfAnalyzer dramatically simplifies the competitive shelf assessment process for dealers,” said Dave Carr-Pries, VP of Product and Marketing at InvestorCOM. “It removes any bias and provides dealers with a standardized process for evaluating the competitiveness and quality of the products on their shelf.”

ShelfAnalyzer is currently available as part of InvestorCOM ShelfMonitor. The drop-in SaaS solution is a component of InvestorCOM’s compliance platform that includes InvestorCOM PeerCompare, used by financial representatives to make compliant investment recommendations and to demonstrate they are acting in the best interest of retail clients, and InvestorCOM ComplianceExpress, a document disclosure and delivery engine.


About InvestorCOM Inc.

Since 1992, InvestorCOM has been providing regulatory compliance software and communications solutions to wealth managers, asset managers, and insurers. Our high value, intuitive solutions eliminate compliance risk for our clients.  For more information, visit, email or call 1-800-361-9494.



For more information:

Karen Makedon
VP, Marketing
InvestorCOM Inc.
Tel: 1-800-361-9494