CLIENT FOCUSED REFORMS

Put your clients' interests first

The Client Focused Reforms (CFRs) require registrants and their representatives to resolve material conflicts in the best interest of their clients, conduct wholistic KYP duties and put their client’s interest first when making investment recommendations.

Key objectives of Client Focused Reforms

How InvestorCOM helps firms meet the CFRs

Best Interest Shelf Management & Monitoring | Rep KYP & Suitable Investment Recommendations | Document Disclosure & Recordkeeping

Assess, monitor and manage your product shelf for material change

InvestorCOM monitors industry data highlighting material changes on your product shelf enabling you to meet your CFR obligation.

ShelfMonitor generates alerts for material product changes within client holdings.

Alerts let you stay on top of changes to your shelf like never before.

    • Comprehensive log of changes for multiple investment asset classes.
    • Monitor shifts in fees, investment objectives, and more to ensure changes are in keeping with client expectations and product guidelines such as suitability, conflicts of interest, policies & procedures.
    • Monitor product suitability characteristics to ensure changes are aligned with investor portfolios, expectations, and KYC requirements.
    • Assess how products on your shelf stack up against peers by comparing cost, risk and return characteristics.

Compare reasonable
product alternatives

The Client Focused Reforms require registered reps to understand the securities (KYP) and consider a reasonable range of alternatives when making recommendations.

PeerCompare takes the guesswork out of KYP.  It is an intuitive educational tool for advisors to understand product characteristics and compare reasonable product alternatives based on configurable investment criteria such as cost, risk and product category.

Investment dealers and advisors track and manage all KYP transactions and disclosures on the platform.

Industry partners

Fundata Logo
CETFA Logo

“Products are always changing; some of those changes are material and ShelfMonitor makes it easier for our compliance team to filter the data and focus on what matters.”

Robert Allen Caldwell Securities Ltd

Robert Allen, Chief Compliance Officer
Caldwell Securities Ltd.

“ShelfMonitor keeps us audit ready and efficiently helps us stay on top of changes to the ever-changing investment product landscape.”

President and CEO, Large Mutual Fund Dealer

“69% of firms plan to deploy technology to assist with the representative’s requirement to demonstrate KYP, including assessing reasonably available alternatives.”

Insight from InvestorCOM’s Client Focused Reforms Roundtable

Challenges and Best Practices for KYP Compliance

Assante, Manulife Securities and TD Wealth discuss best practices on how to stay on top of their product shelves.

Watch Webinar

Jumpstart your Client Focused Reforms Journey

Find out what firms are doing to prepare their advisors and dealers for the upcoming CFR regulation.

Read Insights

IIROC Firms Discuss Client Focused Reforms

IIROC firms discuss implementation opportunities surrounding the new KYP obligations for dealers and advisors.

Read Report