This practical guide explores one of the most nuanced areas firms face today — distinguishing between providing general information and triggering a regulatory obligation tied to a recommendation.

We break down:

• Key indicators that move communication from education to advice
• How context, personalization, and intent matter
• Risk considerations for firms and advisors
• Practical guardrails to support consistent documentation

For compliance and supervision teams, clarity in this area is essential to managing risk while enabling confident advisor communication.