Social media adoption is growing the fastest among 55-64 year olds!

I was shocked when this “Silver Surfers” infographic landed in my inbox.

The fastest growing demographic on Twitter is the 55-64 year age group, which has grown by almost 80% since 2012!  Advisors take note; people are using the internet more and more to make purchasing decisions, including investments based on simple Google searches.  Another interesting statistic is that the fastest growing demographic online is the 50 and over group, who just happen to be the same group of people who control more than 70% of all investable assets in Canada.

There is no denying it; people over the age of 50 are on the internet and using it for social media, shopping and investment decisions.  How much of an internet presence do you and your firm have and are you using best in class search engine optimization (SEO) to be on the first page of those results?