Power Financial Investing up to $30 million in Robo-Advisor Firm Wealthsimple Financial

This recent Globe & Mail article certainly garnered a lot of interest, with nearly 2000 shares via social media, email, etc. A quick Google search returns several new “robo-advisor” dealer firms, which are comprised of bright technology people and veteran investment industry advisors. Where is all of this leading and who will be next to jump into the robo-advisor business?