Investment Executive Article – “The convergence of marketing communication and regulatory disclosure”
Sending material to clients before they make a decision could help improve disclosure to retail investors, but may complicate advisors’ marketing efforts
Financial advisors spend much of their time in meetings, emailing, or on the phone in order to serve existing clients and attract new prospects. Many of these marketing communications are informal and advisors have traditionally enjoyed some freedom so long as they adhere to their firm’s compliance practices. However, changes to the regulatory disclosure landscape will soon force advisors to second-guess their client interactions and potentially look to technology to streamline their communications processes.