Getting Personal

Personalizing content has long been recognized as key to improving ROI.  This report indicates that 84% of marketers consider personalization as very important to growth and yet 55% of those marketers also rate themselves a “C” in terms of delivering on this goal.  What are the obstacles?  The technology to enable personalization is actually quite mature – from content marketing platforms to collateral customization engines, the solutions have been in the market for years.  What we see as an obstacle to implementation is the planning required to execute on a personalization strategy.  Building an implementation plan that considers data, content and integrating these elements into a personalization strategy is key to success.  Organizations that develop these skills – either internally or through vendor partnerships – will be able to improve their grade!