Every Innovation Strategy Eventually Fails
Like many organizations, InvestorCOM has been increasingly focused on innovation as technology and the financial services industry in which we provide solutions, both undergo dramatic change. Disruption and Innovation were the topics of our recent conference and we all came away with some ideas that we might each use to advance our own innovation agendas.
That said, this post in Digital Tonto by Greg Satell reminded me that every innovation strategy fails eventually, because innovation is, at its core, about solving problems and there are as many ways to innovate as there are different types of problems to solve. A strategy that works for a while will ultimately fail as problems are solved and objectives shift. Satell advocates a portfolio of innovation strategies and wrote a great book, Mapping Innovation that you’ll find helpful as you plan (or respond) to these changing times.