E-migration is the process of converting clients from paper-based communications to electronic communications by leveraging innovative technology and proven strategies.
The business case for e-migration is compelling. Increasing regulation is forcing greater disclosure, more documents and higher costs. Meanwhile, consumers’ preference for online and mobile platforms is growing as they offer a better and more immediate user experience.
And yet few organizations have managed to move the e-migration needle. Those organizations that simply offer an e-delivery option typically reach a 5-10% adoption rate organically. Getting beyond a 30% e-adoption rate requires a bold strategy.
We believe that one of the obstacles to e-delivery adoption has been the view that e-delivery is “all or nothing”. We have been promised the paperless office for decades and yet paper usage continues to grow. Ironically, the word “paperless” itself may be an obstacle to adoption. E-delivery is not about choosing between two channels – it is about supporting multichannel communication while encouraging adoption of digital media. By shifting the conversation from “Paperless” to “Less Paper”, we are showing our clients how to realize the e-migration opportunity.
An aggressive yet achievable goal for most companies today is 50% adoption of documents through e-delivery channels. It takes a strategy and concerted effort to drive these results, but the payoff is significant and highlighted by the triple bottom line:
- Significant cost savings through reduced paper and postage expense
- Improved customer experience through greater choice
- Support for the environment and sustainability
Contact us to learn about the 5 building blocks of a successful e-migration strategy.